Gritter Advisory
Gift Card Experts
Eric Thiegs | Principal
Gritter Advisory provides strategic consulting and partnership development services to companies in the gift card, payments, and digital rewards industries. As a speaker, board member, and advisor, Eric helps brands incentive companies develop thoughtful business strategies that drive innovation and growth.
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🎤 Speaker
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🧭 Board member
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🤝 Strategic partnerships
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💳 Payments, gift cards, and rewards advisor
Speaking Engagements 🎤
With 25+ years of industry experience, Eric Thiegs is a requested speaker, panelist, and conference presenter and across the gift card, incentive and rewards industry.
Recent speaking engagements include the 2025 MAPOR conference in Chicago, the 2025 Incentive Marketing Association (IMA) Summit in Austin, TX, and the 2025 Gift Card & Voucher Association (GCVA) Conference in London.
2025 MAPOR
Chicago, IL | Nov 2025
Weekly Coffee Time
From visiting clients in Mumbai to discussing the power of micro-rewards in your loyalty program, each week Eric shares quick, sharp strategies and lessons in gift cards, loyalty, payments, partnerships, and entrepreneurship—designed to spark ideas and start your week with a jolt of inspiration.
Have a ☕️ with Eric!
About Eric Thiegs
Incentive & Gift Card Expert, Strategic Advisor
In addition to his role as Head of Strategy & Growth at NeoCurrency and serving as a Board Director for the IGCC (Incentive Gift Card Coalition), Eric brings over 25 years of experience and insight to brands and companies seeking to innovate in their gift card, incentive, loyalty, rewards, payment, and branded currency programs and strategies.
Through leadership roles across some of the industry’s most pioneering companies, Eric has helped develop the go-to-market strategies behind today’s most widely used incentive technologies. His work has supported some of the first API-based digital gift card delivery, real-time rewards platforms, and automated physical card fulfillment systems, as well as partnerships that enabled digital currency and crypto payments at national retailers.
As a founder, executive, and strategist, Eric’s influence has helped gift card rewards, coupon offers, and innovative crypto payments reach more than 100 million consumers worldwide.
"I thoroughly enjoy helping brands, fintechs, and incentive companies build and optimize their B2B gift card programs. It's funny how a job 25 years ago pulls you into a space, and you suddenly find yourself the expert on gift card API and distribution strategy, technology, and more."
Through Gritter Advisory, Eric advises startups, brands, and enterprise clients on gift card strategy, incentive program design, M&A, and strategic partnership development—bringing an unmatched perspective to organizations navigating the gift card, loyalty, fintech, branded currency, and recognition and engagement landscape.
When not advising his clients at NeoCurrency or serving on his board positions, you can find Eric playing guitar (his 4th album is available on Spotify) or on stage helping direct the local musical theater program at his daughter's high school.
GCVA Conference
🎤 Featured Speaker – London
As one of the incentive industry's leading B2B gift card experts, Eric took the stage at the 2025 Gift Card & Voucher Association (GCVA) Conference in London to deliver industry insights in his talk: "Demystifying Gift Card Aggregators – What Brands and Buyers Need to Know."
👉 Watch the 25-minute presentation